Advertising refers to the marketing communication that businesses use to persuade, encourage or manipulate audiences to get them to take some sort of action. The most common desired outcome is to make a purchase or follow some other dictate of consumer behavior, although advertising for ideological and political purposes is also popular. Commercial advertisers use "branding," or associating an image or name with specific qualities in the consciousness of the consumer, while affective advertisers attempt to get people to feel a certain way or believe a certain line.Continue Reading
The word "advertisement" comes from the Latin word "ad vertere," which means "turn toward." Sponsors pay for the placement of advertising messages, and they appear to viewers through a variety of media, ranging from radio, television and print ads to direct mail and outdoor postings as well as websites, text messages, blogs and other sources.
Modern advertising began to appear in the 1920s, as tobacco companies created ads to promote their business. The first company to advertise in this way was Edward Bernays, the company that is thought to have founded the Madison Avenue style of advertising. The use of advertising has grown rapidly since then, with advertising spending in 2010 estimated at approximately $143 billion in the United States alone.Learn more about Advertising
The disadvantages of advertising vary depending on the form of advertising used, but can include ineffective use of advertising images, difficulty qualifying return investment numbers, difficulty choosing the most appropriate channel for advertising, audiences declining on television advertising, high CPM costs and the use of DVRs leading to fewer people viewing commercials. When companies invest in advertising, they need to look at both the advantages and the disadvantages involved in each format to choose the most appropriate advertising channels for success.Full Answer >
My Advertising Pays is an online advertising platform that offers several different ways for businesses to pay for direct traffic to its ads through a registered base of users. It also pays users to view the ads after meeting minimum requirements for viewing ads per day and completing appropriate actions.Full Answer >
Companies use marketing to research needs and preferences of target audiences and to develop promotional strategies that communicate the benefits of their offerings. Advertising is one of the most common forms of promotion, as it allows a company to control the message, medium and timing of the communication.Full Answer >
Persuasive advertising is the use of media to move an audience to take action. Advertising professionals pay for space or time in a medium to deliver messages to buy or use their service or product.Full Answer >