Some ways TV commercials affect children are keeping children's attention by using multimedia techniques and providing pictures that shape children's norms. Some commercials, such as snack and toy commercials, are designed to make children want what they see.
All TV commercials are not designed to sell things. There are some commercials that have positive messages that affect children as well. Positive commercials have good messages, role models and uplifting statements. Commercials with negative content have violent and disturbing behavior. These commercials can give children the wrong ideas of what the real world is like.
Children start watching television before they start preschool between two to six hours each day.