Consumers often find psychic readers in their areas through online review websites, business directories, local media, stores that specialize in new-age products, and recommendations from family and friends. Personal referrals are often the most reliable method, especially for those who already know which of their contacts visit psychics. Pagan and New Age stores in the area may have spots for local psychics to advertise their services or may offer in-house psychic readings. Employees at the establishment may also have recommendations.
Online review websites such as Yelp allow visitors to search for psychics in their areas and to read reviews from other customers. A listing may include a brief description of the establishment's services, contact information, business hours, photos and user opinions.
Local business and telephone directories such as the Yellow Pages usually feature listings in categories such as palmists, psychics, mediums, spiritualists and astrologists, depending on the preferred type of reading. Sorting the list by distance or location often makes it easier to view local psychic readers.
Depending on the area, local news and media outlets may mention noteworthy psychics and mediums in the community. For example, CBS Houston published a list of the top fortune tellers in Houston just before Halloween 2013, and the Vallejo Times-Herald in California mentioned several local psychics who made accurate New Year predictions in 2014.