An effective strategy document should include topics such as an executive summary, introduction, purpose and resourcing. The body of the document should also state the purpose, internal appraisal, future potential and the strategic aims and priorities for change.
In a strategic plan, the executive summary is a simple summary of the plan. It is often used to inform stakeholders about the plan. The introduction states the plan's purpose and background regarding where it is in development. It should also contain some information about the staff involved in the plan. The purpose is considered the backdrop for the plan. It outlines the vision and values for the organization as well as the mission.
The plan should then segue into the internal appraisal and future potential. The internal appraisal covers an overview of the organization's current health and covers key achievements. Future potential contains the organization's challenges for the future such as external opportunities and possible threats.
The final sections of the strategic plan review the company's priorities for change and strategic aims for the next few years, and it ends with how the plan will be resourced and the timetable. In the strategic aims' section, focus on the main areas in which the organization needs to focus for the next few years. Key tasks and outcomes should be associated with each area. The plan ends with how the company will resource the plan via a budget and a timeline.