As of October 2014, most Benrus watches are being offered for sale for between $85 and $1000. The price depends on several factors, including the model of the watch and its condition.
The Benrus Watch Company was founded in 1921 by three brothers. The watches were intended to be moderately priced for the common man. Originally they were manufactured in Switzerland, although the company was based in Manhattan.
Benrus watches that were manufactured in the 1940s were unique and exaggerated in design. In the early 1950s the watches sold for $24.75 to $71.50. By the late 1960s cheaper Timex watches, and quartz movement watches in general, had taken over the watch market. The company eventually filed for bankruptcy in 1977.