What Is Toyota’s Corporate Strategy?

Toyota’s corporate strategy is reaching people on a global scale through innovation and respect for the planet, according to Toyota Global. The company also has a vision of utilizing talent around the world, while enriching people’s lives.

Toyota Global goes on to say that the company strives to remain creative and stay ahead of the times. The company is also open to creative input from outside forces and possible long-term partnerships. One theme that Toyota continuously notes is the need to respect the cultures and laws of every nation. Toyota also prides itself on being an international company. Corporate leaders endeavor to play an integral role in the global community, but the company intends to remain true to the founding principles of its founder, Sakichi Toyoda. One of the company’s five core principles is being kind and fostering a home-like atmosphere at the workplace, which are traits that Toyota routinely mentions in its mission goals. Another core precept is that a company should contribute to the welfare of a particular nation.

Emphasis on the environment is also prominent in Toyota mission statements, along with stressing the need for comfort and reliability. Toyota also recognizes certain challenges like the growing number of regulations around the world pertaining to carbon emissions, which inspires the company to enhance technology and fuel efficiencies.