A keffiyeh, or shemagh, is a garment developed in the Middle East that covers the head and face. It protects the wearer from sun, wind and other harsh elements. In order to remain secure, the keffiyeh needs to be wrapped and tied correctly.
Fold the keffiyeh
Fold the garment in half diagonally so it forms a big iscoceles triangle. Place it over the your head so one point hangs down the back and the other two points hang down in front of the shoulders. The folded end of the keffiyeh should hang over the forehead to about the level of the eyebrows.
Wrap and tuck the keffiyeh
Pinch the fabric together at one temple, then pull the corresponding corner around horizontally so it covers the mouth and lower half of the face. Wrap it around the back of your head, and tuck it into itself.
Secure the other side
Repeat the process on the other side. The corners of the keffiyeh should tuck in at about the level of your cheekbone on the same side that they originated from. In other words, the right corner wraps all the way around and tucks in on the right side, and the left tucks in on the left.