Sociocultural factors are customs, lifestyles and values that characterize a society. Some examples are religion, attitudes, economic status, class, language, politics and law. These factors can affect quality of life, business and health. For example, those without economic means often have poor health, according to the National Institutes of Health.
Social scientists have long studied sociocultural factors and how those factors affect every part of society, including literacy, health care and employment. Savvy business marketers also use these factors to market their products. For example, when targeting educated consumers, they often use more detailed language and in-depth explanations in their advertising campaigns.