Social entrepreneurship involves putting innovation and ideas into social change, as opposed to traditional entrepreneurship, which involves putting innovation into business. Typical motives of social entrepreneurs are to drive social change and to enhance the value populations put on social interaction.
The process of social entrepreneurship typically begins with identification of a social issue or problem that traditional approaches do not resolve. Entrepreneurs then brainstorm and conceive alternative ways of looking at the problem and utilize the proper resources and channels to spark change. While social entrepreneurs may generate income from their innovation, their primary focus is implementing systems or processes with long-lasting effects.