What Is the Skittles Slogan?

The Skittles slogan is “Taste The Rainbow.” In 1979, when Skittles was launched in North America, the rainbow of flavors included orange, lemon, lime, grape and strawberry.

Ten years later, new Skittles varieties were added to the product line. Tropical Skittles include flavors such as banana, kiwi and mango. Wild Berry Skittles include raspberry, wild cherry and strawberry flavors. Other flavors added to the product line include Sour, Darkside and Desserts Skittles. Darkside Skittles contain a mix of dark fruit flavors, and Desserts contain Skittles with fruity dessert flavors. Skittles is manufactured by Wrigley, which is a subsidiary of the Mars corporation.