British Sky Broadcasting, or BSkyB, uses the Astra 2E and 2F satellites located at 28.2o East to carry its programming to British viewers. The company broadcasts from a group of satellites at 28.2o East and 28.5o East above the equator.
British Sky Broadcasting's digital operations effectively began with the launch of the Astra 2A satellite in 1998. Other Astra satellites were launched in subsequent years along with the Eutelsat Eurobird 1. The latter is now known as the Eutelsat 28A and is located at 28.5o East. This combination of satellites has allowed the company to provide reliable coverage to the United Kingdom that, although not sold outside Great Britain, nonetheless has an overlap footprint on parts of the European continent.