Bikers' wives at the Sturgis Motorcycle Rally participate in official organized activities, such as the Biker Belles Celebration and the Sturgis Motorcycle Museum’s Hall of Fame induction ceremony, as of 2015. Bikers' wives also participate in Harley-Davidson-sponsored events.
The Biker Belles Celebration includes the Legends Ride, a 50-mile scenic ride in which many women participate. This ride includes female celebrities on occasion. The entry fee includes a catered dinner and concert later in the evening. In addition to spotlighting female riders, this celebration raises funds for local charities.
Another event that highlights women riders is the Sturgis Motorcycle Museum’s Hall of Fame induction ceremony. Over the previous decade, a number of women have received recognition for their accomplishments, including Laura Klock, a land speed record holder, who was inducted with her husband in 2012.
Harley-Davidson Corporation, a major sponsor at Sturgis, has made serious efforts to include women in its displays and events at the annual rally. A separate tent at the rally contains products and information targeted for women, including motorcycle clothing, motorcycle maintenance tips, and female-oriented instructions on how to properly lift a motorcycle lying on its side. Harley’s promotional efforts are aimed at both active women riders and women interested in learning to ride.
In addition to the rally's official organized activities, there are several local attractions to visit. The town of Deadwood is a gambling resort in the Black Hills with a rich historical flavor, while Custer State Park, Badlands National Park and Mount Rushmore are all located a short drive away.