Why Do We Research Things?

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Conducting research allows us to pursue our interests in a way that hones our problem-solving skills and teaches us something new. Research is conducted in a wide variety of settings and fields.

In education, researchers typically begin with a research problem. This could be a question of aesthetic, cultural or scientific relevance. The researcher will then use a research method, such as engagement with a community, reading in a library or testing in a laboratory, in order to gather data for analysis.

Similarly in business, a company will conduct market research, either by talking to customers or tracking their behavior, in order to evaluate product profitability, target demographics and where to build their stores, among other information.