Online quizzes that use a light-hearted approach to helping people find their spirit animals are designed for fun and entertainment. Typically consisting of 10 or so questions, the quizzes make some general comparisons of human personality traits to personified animal traits such as loyalty and wisdom.
The quizzes for finding one's animal guide are always multiple choice. The quizzes typically include questions that deal with honesty, bravery, preferences for one thing or another, and how one reacts in scary or melodramatic situations. Upon completing a quiz, the individual may receive an immediate spirit animal assignment, complete with a flattering description. Alternatively, some quiz sites ask for email addresses to which they may send spirit animal matches.