What Is Quantitative Research?

Quantitative research is the gathering and analysis of measurable data to generate statistical models and numbers to explain the data. It differs from qualitative research, which gathers mostly verbal data that is then analyzed in a more subjective manner.

Samples and surveys are considered the most important components of quantitative research. Survey design calls for properly defining the target population, determining ways to make contact, and dividing up the population so a sample can be properly drawn. Survey options are varied and include postal, telephone, face-to-face, house-to-house and online.The quality of the final data is influenced by a number of factors, including an understanding of the population's biases and the way interviews or surveys are conducted.

Quantitative research is used in a variety of fields, including psychology, economics, sociology, community health, gender and political science, anthropology, and history. In finance, quantitative research into stock markets is used to develop trading models and algorithms to maximize and exploit investment returns. Another field that utilizes quantitative research is marketing. In this setting, research is typically conducted with customer surveys and questionnaires. Survey questions are carefully studied to provide meaningful results, which can help businesses improve their products and services and increase customer satisfaction.