Psychology is the study of the human mind and behavior and, as such, plays a number of important roles in modern society. Psychology helps people with a variety of mental health conditions. It also helps businesses target consumers.
Psychologists help their clients to overcome or learn to live with many different types of mental health problems, from depression and anxiety to more complex issues, such as schizophrenia and cognitive problems. Psychologists also help their clients learn to cope with chronic pain or terminal illness.
As both an academic discipline and a professional practice, psychology is employed in many industries, not just in a health care setting. Sports psychology, for example, helps athletes improve their performance and their focus. Psychology is used in the workplace to ensure workers are content and working at maximum efficiency. The discipline is employed in business to increase productivity through targeted, effective training that creates a more motivating work environment.
Color psychology is a specific subfield employed by businesses and targeted at consumers. The theory of color psychology states that every color in the spectrum evokes specific and predictable responses from humans. Psychologists suggest that businesses base their color branding on these predictable outcomes based on target audiences and particular branding messages.