LifeWay stores offer a variety of Christian-oriented products, including movies, books and magazine subscriptions. The stores also provide a number of teaching kits for vacation Bible school and Sunday school teachers.
LifeWay hosts a variety of popular Christian musical artists and filmmakers, such as Lecrae, the Wow Hits collection, movies featuring the VeggieTales, and documentaries such as "God's Not Dead." LifeWay also produces and distributes its own films under the brand LifeWay Films. These films include "No Greater Love," "Fireproof," "Experiencing God," "Son of God" and "October Baby." The LifeWay website also offers a site license for church congregations to host movie nights legally.
LifeWay offers a variety of Christian-themed gifts, including jewelry, calendars and children's toys. The company also sells customizable products and wedding gifts. According to the website, a majority of the gifts are priced under $20.
LifeWay also holds a number of events throughout the year including simulcast events for group or personal studies. As of 2015, the company offers an eight-day LifeWay Alaskan cruise; and the stops on the excursion include Juneau, Glacier Bay, Ketchican, Sitka and Victoria BC. The cruise features a number of popular Christian musical artists and speakers, such as Big Daddy Weave and Greg Laurie.