Popular culture, or pop culture, describes the beliefs, activities and goods that suit the general public, while countercultures are, by definition, different from or even opposite to the mainstream. Tattoos are one example of a counterculture that is becoming more commercial and common.
Countercultures involve things that deviate from the preferences of the majority of the population but that the members of the countercultures, often youth, may describe as "cool." The hippie subculture, for example, appeared when a minority began to reject the dominant and commercialized culture for their own music, fashion and values. Both pop culture and counterculture differ from high culture, which focuses on intellectual and artistic pursuits as well as educated tastes, rather than entertainment and worldly goods.