What Is Mike's Hard Lemonade Made Of?
Mike's Hard Lemonade is made from a proprietary fermented-malt base. As of 2014, Mike's Hard Lemonade Company chooses not to list ingredients, as it is not legally required. Mike's Hard Lemonade only contains trace levels of sulphites. Yeast is used to ferment the sugars in the malt brew, but the yeast is then filtered out.
Mike's Hard Lemonade has approximately 220 calories per 11.2-fluid-ounce bottle. The alcohol volume is five percent. Each bottle has 32 grams of sugar. Mike's Hard Lemonade debuted in 1996 in Canada. Mike's Hard Lemonade was originally a mixture of vodka, natural flavors and carbonated water, but the formula was changed when it was released in the United States in 1999.
As of 2014, the company offers many different malt beverages, including Mike's Lite Hard Lemonade, different flavor combinations for Mike's Hard Lemonade, Mike's Harder Margarita and Mike's Hard Smashed Apple Cider. The company was headquartered in Lakewood, Colo., before moving to Seattle, Wash., in 2005. As of September 2013, Mike's Hard Lemonade Company plans to move its headquarters to Chicago, Ill. The company spent $18.9 million for television ads in 2012 and 2013 before deciding on all-digital marketing in 2014. The company also changed its logo, placing more emphasis on "Mike's" to take the focus off lemonade as its identity.