Marketers help to expose needs since prospects and customers already have the needs. Marketing identifies those needs through research and communicates potential solutions that may help to create want.
Marketing is diverse in many ways today and plays a crucial role in meeting consumers' need for information. People are never born with a want of a particular product but have a need for stimulation. Marketers help to create want as a way to satisfy a need. When a buyer obtains a particular product, he or she is buying its service and not the product. Through educating and informing customers, marketers are able to uncover needs.