What Is International Business?

International business is the exchange of services and products among individuals or business organizations in multiple countries. It basically comprises all the business and commercial transactions that take place among different regions, nations and countries beyond political boundaries.

Students studying international business are usually taught how to take local businesses global, and how the customers in internationals markets are served. In order to make an international business successful, one needs to have a clear understanding of how people in other regions live and develop businesses. Their cultural and business practices needs to be studies beforehand to make strategic planning and marketing effective.