Indian elephants are decorated for religious and ceremonial reasons. Elephants are a significant animal in Hinduism, and most temples keep elephants for use in rituals and festivals. These elephants are said to bless visitors and are a popular tourist attraction.
According to Globerove, decorated temple elephants are found primarily in southern India. They are closely associated with the Hindu deity Ganesha and are used in most processions as well as weddings and other ceremonies. There is an entire festival devoted to elephants that takes place in Jaipur. The elephants are dressed up and painted in vibrant colors for the festival.