Q:

What factors influence the consumer decision-making process?

A:

Quick Answer

Many factors influence the consumer decision-making process, including social status, desire, cost and mood. Some of these factors can be altered or manipulated by product sellers and marketers, while others, such as mood, cannot.

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What factors influence the consumer decision-making process?
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Full Answer

In Western countries, many products have an associated social implication. Products from certain companies are seen as more upscale and prestigious than other name-brand products. The social worth of a product may justify spending a higher amount on a product. For most consumers, price is a large factor in their buying decisions. A small price might trigger an impulse buy, while a large price can prevent a potential buyer from purchasing an item.

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