What Is Demographic Information ?


Quick Answer

Demographic information refers to the statistics that describe a population and can be used to divide that population into different groups. Examples of demographic information include age, gender, race, income, marital status, employment status, nationality and political preference.

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What Is Demographic Information ?
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Full Answer

Demographic information is often gathered about the subjects of scientific research or as a part of surveys related to marketing and public opinion. Using the demographic information helps the testers understand how the data is different for certain groups of the population. For example, a scientist conducting an experiment might want to know if males react differently than females, or a company launching a new product might want to know how American opinions differ from European opinions.

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