What Color Makes Shoppers Spend Money?

Blue, green, pink and orange are colors that are typically used in a retail environment to induce consumer spending. The colors are used in everything from advertising and signs to menus and interior colors to put consumers in the mood to spend some cash.

Blue is a color that denotes dependability and trust, so it is often used to make shoppers feel secure and enhance shopper loyalty; studies in the Journal of Business Research suggest that customers are up to 15 percent more likely to return to stores where blue is a prominent color. Green appeals to eco-conscious consumers, while pink is used to calm down consumers and make them feel relaxed and more comfortable with letting go of their money. Orange is used to create a feeling of fairness and affordability, which is why it is used in so many mass retailers' logos.