Colon/Colorectal Cancer Awareness month is observed each year in March. This annual observation was initially dedicated by President Bill Clinton in 2000. Those affected by colon/colorectal cancer wear blue in March to promote awareness of the disease during fundraising and educational events.
Colon/colorectal cancer ranks fourth in frequency and second with respect to loss of life, according to Healthfinder.gov. Many of the March awareness activities are dedicated to encouraging appropriate health screenings for early detection of the disease. In 2004, a blue star was introduced as a symbol of eternal life for those who lost their battle with colon/colorectal cancer while simultaneously representing a "shining" hope for a cure. The star is drawn so that its white outline gives the appearance of a human shape.