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www.sciencefocus.com/science/why-is-gold-rare

Gold owes its status as a precious metal to its rarity: all the gold mined throughout history would fit into a square box with sides of around 20m in length. That’s not because of a failure to mine more. Gold is rare throughout the Universe because it’s a relatively hefty atom, consisting of 79 ...

www.bbc.com/news/magazine-25255957

Mankind's attitude to gold is bizarre. Chemically, it is uninteresting - it barely reacts with any other element. Yet, of all the 118 elements in the periodic table, gold is the one we humans have ...

www.hardassetsalliance.com/blog/why-is-gold-valuable-the-5-reasons-most...

Warren Buffet said gold has “no utility.” When asked why central banks hold gold bullion, Former Fed Chairman Ben Bernanke simply said, “tradition.”. The thing is, they’re both right. Gold doesn’t produce earnings or dividends, and many banks and investors do hold it for, among other reasons, tradition.

seekingalpha.com/.../689401-why-is-gold-so-rare-a-cosmic-insight-gld

"Monty, do you really understand why gold is so rare"? To this I replied that it is a long and cumbersome geological process which brings gold from the Earth's center, or magma, up to the surface ...

www.quora.com/Why-is-gold-considered-so-precious-and-why-does-it-have-such-high...

Copying from my other answer answer to How did gold become the historical standard store of value? World needs some currency system to handle trade. It can be anything (stones, metals, water, food, etc.). So, why gold? Gold was used by almost all...

www.theguardian.com/notesandqueries/query/0,,-194047,00.html

Why is gold considered so valuable. It is not the rarest metal, it is not the most useful, so why the worship of this yellow metal. ... Gold has retained its value because it is still rare and ...

www.answers.com/Q/Why_is_gold_so_rare

Gold isn't that rare compared to many other elements, but it's regarded as intrinsically valuable, and so people tend to hoard it. (Lead is even heavier than gold, so why isn't it expensive? Well ...

www.investopedia.com/articles/investing/071114/why-gold-has-always-had-value.asp

Why Gold Has Always Had Value Our ancestors were faced with coming up with a currency, or medium exchange, that was easier to implement than a barter system. A coin is one such medium of exchange.

www.silverbullion.com.sg/Articles/Detail/How-Rare-are-Gold-and-Silver/2038

Gold, silver and platinum are that rare! More Gold Than Silver Above-ground. From the crustal abundance of precious metals, we can also see that the gold-to-silver ratio in the earth’s crust is about 1:19. This means that there is roughly 19 times more silver than gold in the ground.

scienceline.ucsb.edu/getkey.php?key=927

Gold is very rare and relatively expensive to produce, so the base price must be fairly high. If lots of people want to use gold and are trying to buy it, they will have to compete with each other for the gold and that will drive the price up. If not so many people want the gold, the price will stay closer to the actual cost of production.