Starbucks revolutionized the neighborhood coffee shop concept. The company did it by appealing to a distinct target audience that became loyal customers. Starbucks' target market is often ...
A Starbucks appeal to this consumer directly through introducing technology as soon as it comes available, focusing on social networking and actively cultivating a “cool” image. The young adult audience grows 4.6 percent each year. Kids and Teens. Kids and teens are also a large part of Starbucks’ target audience.
Starbucks' target market is urban professionals between the ages of 25 and 40, who make up almost half of the coffee chain's consumers. The target market for Starbucks is not gender specific.
Within Starbucks' target audience, they tend to advertise separately to professionals who are 25 to 40 years of age and to young adults and college students who are 18 to 24 years old, according to Huffington Post. Overall, Starbucks' target audience is largely well-educated, upper middle-class individuals.
Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. Kids and teens are also a large part of Starbucks’ target audience. Together, customers age 13 to 17 accounts for just 2 percent of Starbucks’ sales, but most items for kids are purchased by the parents.
Starbucks target market was 18 years to 24 years young professional because they are not yet been loyal with coffee industry. Starbucks strategy comprises to locate its stores at picky places such as the first floor of blocks of offices, underground main entrance and urban areas.
Almost half of Starbucks' total business comes from its primary market target of men and women aged 25 to 40. These customers tend to be professional urbanites with relatively high incomes, who are interested in socially responsible and environmentally friendly policies.
Primary Target Market To identify Starbucks’ target audience for their brand-name, high quality coffee roast, one may look at the demographic distribution of Starbucks consumption. One important demographic-segmentation characterizing within a company’s consumer base is customer income.
Starbucks Earnings Preview : Strong Sales to Continue. ... which is about 4% above the market price. ... Starbucks’s target customer base consists of high income people with a taste for good ...
Starbucks segmentation, targeting and positioning comprise marketing decisions directed at identifying appropriate group of people among the general public as future customers for the business and targeting this segment via positioning products and services that resonates well with their needs and wants.