https://smallbusiness.chron.com/starbucks-target-audience-10553.html

Starbucks revolutionized the neighborhood coffee shop concept. The company did it by appealing to a distinct target audience that became loyal customers.

https://www.fool.com/investing/2016/06/16/who-is-starbucks-favorite-customer.aspx

Jun 16, 2016 ... Starbucks has succeeded largely by offering customers an affordable luxury in the form of a decadent coffee drink, and a "third place" -- neither ...

https://www.usatoday.com/story/money/2018/11/02/starbucks-customers-spending-more/1851773002/

Nov 2, 2018 ... Starbucks customers are spending a bit more these days. The company said Thursday that it saw a 4 percent increase globally in the average ...

https://www.qsrmagazine.com/consumer-trends/5-ways-starbucks-innovating-customer-experience

The Starbucks Corporation could not be a more perfect example of the proverb, “ A rolling ... In the fight to win back its brick-and-mortar customers, Starbucks is ...

https://towardsdatascience.com/what-type-of-starbucks-customer-are-you-72f70e45f65

Nov 14, 2018 ... Cluster analysis to show Starbucks customers fall into 4 distinct categories. Everyone has preferences. Some people believe that nothing can ...

https://www.nbrii.com/blog/the-customer-experience-starbucks/

Starbucks has become a worldwide leader in not just coffee, but customer ... created employees that weren't just focused on drinks, but customers too. The final ...

https://www.geekwire.com/2018/starbucks-adds-6-million-digitally-registered-customers-q2-new-tech-strategy/

Jul 26, 2018 ... Starbucks added 6 million “digitally-registered customers” since it rolled out a new strategy in March to bolster 1-to-1 marketing outreach with ...

https://www.wsj.com/articles/starbucks-trying-to-woo-afternoon-customers-1525795013

May 8, 2018 ... Starbucks Corp. SBUX -0.58% has little trouble getting customers in the door for their morning coffee. The problem is getting them to visit in the ...

https://apttus.com/blog/starbucks-customer-success/

Mar 12, 2019 ... Starbucks does this by knowing their names and their orders to which customers react well to. In fact, the average Starbucks customer visits the ...

https://www.ijbmi.org/papers/Vol(7)5/Version-1/F0705014445.pdf

May 5, 2018 ... Starbucks segmentation and targeting consist of a marketing decision in ... of people among the general public of future customers for the ...