Hotpoint.eu * Whirlpool Corporation ownership of the Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.
The Purchase: Who Makes What Brands? There are only a limited number a major appliance manufacturers left in the marketplace. Over the years, the big ones have bought up the smaller ones and merged those product designs into their own product lines. They now produce products under the various brand names they own. Often there is only cosmetic differences in the appearance of the appliance ...
Whirlpool manufactures their own, as well as many other, brand-name appliances. Whirlpool has 69,000 employees and more than 70 manufacturing and technology research facilities worldwide. Whirlpool not only manufactures their own products, but also products for brands such as Acros, Admiral, Amana, Bauknecht, Brastemp and Consul, among others.
The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan. The Fortune 500 company has annual revenue of approximately $21 billion, 92,000 employees, and more than 70 manufacturing and technology research centers around the world.
The Whirlpool Corporation, based in Benton Harbor, Mich., makes Whirlpool, KitchenAid, and Gladiator products. The company accounts for about 17 percent of major appliance sales in the U.S., following closely behind the General Electric brand (17.8 percent) and the Sears Kenmore brand (22.2 percent).
Who Makes That Appliance Brand? It can be difficult to figure out what appliance manufacturer actually produced a particular appliance! The answer to that question has a great deal to do with how long your appliance will last and how much money it will cost to keep it working!
Whirlpool Amana refrigerators are positioned by Whirlpool as a value brand and as such face fierce competition from other value refrigerator brands available in stores all over US. It is worth noticing that although a value line, all refrigerators have a special antimicrobial lining on the door bins and in the deli bins.
®Registered Trademark/™Trademark of Whirlpool, U.S.A., KitchenAid, U.S.A., Jenn-Air, U.S.A., or Maytag Corporation and its related companies.
Maytag also used to manufacture the top load laundry for Crosley until Maytag's merger with Whirlpool. Maytag sold multiple small appliances including a cordless iron under the Maytag brand, a mixer and blender under Jenn-Air, the company also sold the popular Skybox and Rookie home-vending products.
Whirlpool Corporation has the greatest number of brands in its portfolio. In addition to its namesake brand, Whirlpool also owns Jenn-Air, KitchenAid, Maytag, Amana, and Roper. Brands share parts, factories, and even designs—but exist for different target audiences.