Nike is successful because of its marketing strategy, brand recognition and research into changing consumer demands. Nike has continued to grow by targeting both male and female athletic wear consumers and expanding prod... More »

As of February 2015, Nike uses a premium pricing strategy in which it continues to raise its prices despite other companies in the market lowering theirs, and it is considered a customer value-driven model. This strong b... More »

Nike is brand that designs, develops and sells athletic gear and sports products, such as apparel, footwear, equipment and other accessories. It also has other subsidiaries, including Nike Golf, Hurley and Converse. More »

According to the shoe giant's official website, the only way to get sponsored by Nike is if the company contacts you directly. Nike claims they "proactively seeks athletes to endorse the brand. Unsolicited Nike sponsorsh... More »

Nike, Inc. has no single specific owner. According to Nasdaq, the company is a publicly traded one, with its shares listed on the New York Stock Exchange under the symbol NKE. More »

The Nike Company name has its origins in Greek mythology and is named for Nike, the Greek goddess of victory. The goddess Nike is also known for her traits of swift running and flying. Nike company founders first used th... More »

The company name "Nike" is not actually an acronym, but is instead named after the goddess of victory in Greek mythology. The company was founded in 1964, and it was originally called Blue Ribbon Sports, but they changed... More »