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www.rhinopros.com/blog/4-reasons-nike-is-still-king-of...

So how did Nike reach the pinnacle of the sports world and become a corporate juggernaut? It wasn’t because of their shoes (which are good but often unremarkable). Nike dominates the sports gear industry because of their brilliant branding strategies. Here are four of the reasons why Nike is the reigning king of branding:

answers.yahoo.com/question/index?qid=20080826203748AAivJKl

Only the finest third-world sweat shops employing abused children, earning a few dollars a week are chosen to make Nikes--just ask Kathy Lee Gifford. Anybody who gets the Nike "swish" logo carved into their hair style deserves to be dissed and laughed at as an idiot. Trust me: there's NOTHING GREAT about Nike shoes.

www.businessinsider.com/4-reasons-nike-dominates-athletic...

Nike is in good shape. ... This bodes well for Nike, which just opened its first store for women.. As this trend continues, the company could continue to expand assortments — and rake in profits.

www.reference.com/business-finance/nike-successful-c8d8547...

Jordan was so popular that he continues to have a line of clothing and shoes with Nike years after his retirement as a professional basketball player. Finally, Nike makes use of all available markets to increase their revenue margin. One large outlet for Nike internationally has been its emergence, market share and investment in the Chinese ...

www.reference.com/beauty-fashion/nike-popular-dd1bba1718bfefba

Why Is Nike so Popular? The popularity of the Nike brands stems from its marketing campaign that pairs successful and charismatic athletes with high-quality attractive merchandise. Memorable slogans such as "Just do it" evoke emotional responses from consumers that become tied to the Nike brand.

www.quora.com/How-has-the-Nike-brand-been-so-successful...

The story of success started at the University of Oregon in the USA in 1962, where Bill Bowerman, a coach specialized on competitive sports, and one of his students, Phil Knight as a middle-distance runner, realized a risky idea about bringing low...

www.businessinsider.com/nike-has-defined-cool-for-50-years...

So make that a good 40 years that Nike has been a cornerstone of cool. Previous 1 / Next . Read the original article on Tech Insider. Follow Tech Insider on Facebook and Twitter.

articlesfactory.com/articles/business/why-nike-is-so-popular.html

Why Nike is so popular. Business Articles | August 24, 2011. ... Nike introduces a great number of star elements in the markets. At the same time, the analysis of the teenagers consumption psychology and the creation makes Nike's communication skills gradually strengthened. There is a place in people's heart of Nike brand.

www.theguardian.com/.../2003/jun/17/marketingandpr.advertising

Interview: Nike chief executive Phil Knight talks to Stefano Hatfield after being named advertiser of the year at the 50th Cannes International Advertising Festival.

www.fastcompany.com/company/nike

Read more about Nike on Fast Company. collections. Recommender. The apps, books, movies, music, TV shows, and art are inspiring our some of the most creative people in business this month