Holistic marketing refers to a marketing strategy in which one considers the big picture of a business, its role in the economy and community and its impact on the lives of its consumers. The four key points of holistic ... More »

Marketing departments of companies and organizations are responsible for market research, solution development, promotional campaigns and customer relationship programs. While marketing departments engage in several diff... More »

Niche marketing involves creating a product or service and marketing it towards a small section of the population. One example of this is a kosher dairy service in New York City that serves the area's Jewish population. More »

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McDonald's has different marketing strategies for different locations around the world, but its overall strategy is to offer consumers a great value. This was the main thinking behind the hugely successful Dollar Menu. M... More »

Inbound marketing is a strategy in which a business generates leads by providing valuable content that draws customers to them. Examples include the use of blog posts, guest blogging, social media and podcasts. Inbound m... More »

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Important elements to include in a restaurant business plan are the executive summary, company description, management team overview and marketing strategy. Another important element to add is a business environment anal... More »

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Pricing is an extremely important component of marketing, because it helps determine how many consumers buy a product or service and, ultimately, whether a business succeeds or fails. A business owner must employ a numbe... More »