ARTICLES

A marketing objective is the goal that a company has when it creates a marketing or advertising campaign. Ultimately, the goal of most marketing campaigns is to make the company money. However, marketers often set more s...

www.reference.com/article/marketing-objective-30b02b2633957b4d

Marketing channels are designed to connect consumers with a company's goods and services. The channels of distribution take the goods from manufacturing sites to retail sites, and the marketing varies with the distributi...

www.reference.com/article/objectives-marketing-channels-77db515204321cff

In a marketing sense, communication objectives constitute long-term goals that seek to increase the value of a brand over time. Contrary to short-term sales promotions, communication objectives prove successful when mark...

www.reference.com/article/communication-objectives-72327fe78ad197cc

SIMILAR ARTICLES

A marketing sample plan is a strategy a company develops to acquire information necessary to create an effective marketing campaign. Factors, including what kind of information is desired and the varying means of obtaini...

www.reference.com/article/sample-marketing-plan-1483b29682c5c5b1

An example of a company goal dealing with marketing is to increase awareness of the company's brand by the end of the second quarter. An example of an objective related to that goal is to establish a social media presenc...

www.reference.com/article/example-company-goal-objective-95a3eed571de86d

One example of a successful direct marketing campaign is the World Wildlife Fund's Earth Hour candle box. To raise awareness of its Earth Hour celebration a bright yellow candle is packaged inside of a black box, with on...

www.reference.com/article/example-successful-direct-marketing-campaign-c9c40a6758f4af0f

One way to use drop cards effectively is to give them to audience members when they are at a show, either by using them to sell digital downloads directly to audience members or crafting a marketing campaign. You can als...

www.reference.com/article/good-ways-use-drop-cards-c083f7cc0c0fdf2c