Explaining what content strategy is, is something of a thorny problem. Let's kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I've included below: Planning for the creation, delivery, and governance of useful ...
What is content strategy? Content strategy guides the creation, delivery, and governance of useful, usable content. Depending on who you are or what you need to do, content strategy can prioritize a few different things: Content strategy defines how you’re going to use content to meet your business (or project) goals and satisfy your users’ needs.
Content strategy refers to the planning, development, and management of content—written or in other media. The term has been particularly common in web development since the late 1990s. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical ...
Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different: Content marketing strategy At its core, your content marketing strategy is your “why.”
We define content strategy as: getting the right content to the right user at the right time. Kevin P. Nichols SapientNitro . I think Halvorson’s definition still is relevant, I would add: content strategy is what guides content teams to best processes for each stage of the content cycle.
Content strategy is the creation, management, and marketing of content in a purposeful way that serves both businesses and their users. Content without strategy is just data. Content strategy considers the context in which content will be consumed.
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
Content strategy: Content strategy is part of most content marketing strategies. To be effective at content marketing, it is essential to have a documented content marketing strategy. Download our 16-page guide to learn what questions to ask and how to develop your strategy.
Content strategy plans for the creation, publication, and governance of useful, usable content. Content not only includes the words on the page but also the images that are used, the structure and layout, how it is found, and more.
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong. After all, you've got more competition than ever. According to the Content ...