The steps in the business research process are gathering data and studying the market and industry; assessing the strengths, weaknesses, opportunities and threats of an endeavor; and studying the target audience. These s... More »

Research is the process of asking questions about a subject or topic, using resources to find the answer, and communicating the findings of your research to others. While many consider research to be something primarily ... More »

Keyword research is the process of using either Web-based or desktop software to establish the search volume and commercial viability of a given keyword or key phrase. These are tested in Google and other search engines. More »

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Tips for conducting a personal strengths, weaknesses, opportunities and threats, or SWOT, analysis include picturing yourself as a business asset to determine strengths, identifying weaknesses honestly in regards to pers... More »

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A McDonald's SWOT analysis reveals the company's strengths, weaknesses, opportunities and threats. A SWOT analysis for McDonald's is available at ValueLine.com and uses data gathered in 2014. More »

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A SWOT analysis is a critical tool that identifies and analyzes the strengths, weaknesses, opportunities and threats of any project or business. A SWOT analysis is prepared by first identifying the key points pertaining ... More »

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A SWOT analysis is a structured planning method used to evaluate strengths, weaknesses, opportunities and threats involving a business or project. The analysis identifies internal and external factors that are helpful or... More »