https://profitworks.ca/blog/marketing-strategy/545-nike-strategy-how-nike-became-successful-and-the-leader-in-the-sports-product-market.html

How Does Nike Respond to Failures and Setbacks? 7. ... strategy, but the emotional benefits of feeling good about jogging and healthy living. ... Analysts state, “Brands like Adidas and Under Armour are all doing new things,” Poser says.

https://www.forbes.com/sites/andriacheng/2018/06/29/five-things-nike-is-doing-to-stay-no-1/

Jun 29, 2018 ... Nike shares surged to an all-time high after the company delivered ... As Nike increases its own “direct-to-consumer” sales, it's doing what digital native ... “I would just say that our partnership is progressing well,” Parker said in ...

https://www.forbes.com/sites/andriacheng/2018/12/20/nike-just-proves-its-still-a-growth-company/

Dec 20, 2018 ... How does Nike plan to continue that momentum? ... The "Just Do It" company is determined not to be outdone. ... I have covered the retail industry for well over a decade and written for publications including the Wall Street ...

https://www.rivaliq.com/blog/nike-branding-strategy/

Mar 16, 2018 ... Nike has created an iconic brand, tagline and product. ... An iconic slogan for the past 29 years, Just Do It resonates with just about everyone. ... but Nike sure does know how to advertise and to women as well–with a lot less ...

https://conceptdrop.com/blog/27-the-importance-of-branding-how-nike-re-defined-the-power-of-brand-image/

Oct 4, 2018 ... When it comes to brand visibility, no one does it better than Nike. They have redefined the power of a brand image and are one of the best ...

https://www.bizjournals.com/bizjournals/how-to/growth-strategies/2016/06/3-reasons-nike-is-effective-in-driving-growth.html

Jun 28, 2016 ... What's inspiring about Nike is three-fold — their mission, strategy and ... They keep doing things right, including driving growth at more than 10 percent ... This now goes well beyond athletic shoes and apparel, well beyond ...

https://www.rhinopros.com/blog/4-reasons-nike-is-still-king-of-branding

Mar 13, 2015 ... Nobody does branding quite like Nike. ... Nike is good at a lot of things: manufacturing quality shoes; supplying equipment and gear for many professional and ... Don't even pretend you don't know Nike's slogan: Just do it.

https://www.referralcandy.com/blog/nike-marketing-strategy/

Mar 9, 2017 ... Not only does it own 48% of the American athletic footwear market, but its ... What their ads do, and do well, is induce emotion in the consumer ...

https://www.businessinsider.com/4-reasons-nike-dominates-athleticwear-2015-4

Apr 3, 2015 ... Nike is in good shape. ... 4 reasons Nike's business will dominate ... This bodes well for Nike, which just opened its first store for women.

https://adage.com/article/cmo-strategy/assessing-fallout-good-bad-nike-s-kaepernick-ad/314809

Sep 4, 2018 ... Nike gets a massive reaction from Kaepernick ad, but will it help or hurt business. ... In doing so, he hit a nerve, with politicians and celebrities taking sides. ... Nike did not respond to an interview request to discuss the ad.