Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony ... More »

Key activities involved in marketing include advertising, sales, public relations, social media marketing and other promotional activities, notes Forbes. It can also include activities such as pricing, distribution and m... More »

Marketing departments of companies and organizations are responsible for market research, solution development, promotional campaigns and customer relationship programs. While marketing departments engage in several diff... More »

According to KnowThis.com, the role of marketing is to develop satisfying relationships that benefit both the customer and the organization. Marketing is also responsible for the majority of tasks that bring in revenue a... More »

Advertising agencies deal primarily with communicating an organization's specific message through one or more mediums, while marketing agencies help organizations promote themselves through a more general marketing strat... More »

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A marketing philosophy is a foundational idea that becomes a part of all of the work that a marketing department accomplishes for a company or organization. In general terms, most marketing philosophies center around fin... More »

Uncontrollable factors in marketing are conditions or circumstances outside an organization's control that affect its ability to develop and implement a marketing plan. Common categories of uncontrollable factors include... More »