Marketing channels are designed to connect consumers with a company's goods and services. The channels of distribution take the goods from manufacturing sites to retail sites, and the marketing varies with the distributi... More »

A resume objective is something as simple as a desired job title or a desire to obtain a job that highlights an applicant's skills. An example of a common objective statement is, "I hope to excel in my field using the sk... More » Business & Finance Careers Applying & Interviewing

Career goals are specific actions or accomplishments an employee wishes to achieve within a professional setting, such as improving the performance of a product or becoming the manager of a division. Career objectives ar... More »

Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as... More » Business & Finance Business Resources Marketing & Sales

The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant... More »

"Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a st... More »

The employees in the marketing department of an organization are responsible for communicating to customers or clients why they need to purchase the goods or services offered. Marketing relays information to customers or... More »