Marketing channels are designed to connect consumers with a company's goods and services. The channels of distribution take the goods from manufacturing sites to retail sites, and the marketing varies with the distributi... More »

A resume objective is something as simple as a desired job title or a desire to obtain a job that highlights an applicant's skills. An example of a common objective statement is, "I hope to excel in my field using the sk... More » Business & Finance Careers Applying & Interviewing

Career goals are specific actions or accomplishments an employee wishes to achieve within a professional setting, such as improving the performance of a product or becoming the manager of a division. Career objectives ar... More »

Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as... More » Business & Finance Business Resources Marketing & Sales

The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant... More »

Retail mix is a marketing plan that responds to a set of varying factors, such as location, pricing, personnel needs and offered services and goods. A retail mix plan targets strategies to attract customers and influence... More »

"Market aggregation" is defined as the marketing of standardized goods and services to a large population of people that have similar needs, according to Inc. Another name for market aggregation is "mass marketing," a st... More »