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The ads were filmed at the Thunderbird Hotel in Las Vegas. Thunderbird, the ad implied, was the drink that movie stars and high-rollers asked for. The radio spots, featuring the now-famous “What’s the word?” jingle, played in every major market in the country.


The explanation: This joke is a reference to a famous ad campaign for notoriously noxious “bum wine” Thunderbird, which is known as “The American Classic.” In the famous radio jingle, played in the inner city and targeted toward low-income African American neighborhoods, the lyrics go “What’s the word? Thunderbird. How’s it sold?


Provided to YouTube by The Orchard Enterprises What's The Word? Thunderbird! · Red Prysock Rock N' Roll - The Best Of ℗ 2011 Master Classics Records Released on: 2011-03-01 Auto-generated by ...


What was rest of the Thunderbird wine jingle that started with what is the price? What's the word? Thunderbird. How's it sold? Good and cold. What's the jive? Bird's alive. What's the price?


What's The Word Thunderbird by The Casual-Aires. The Trashmen - Surfin Bird - Bird is the Word 1963 (RE-MASTERED) (ALT End Video) (OFFICIAL VIDEO) - Duration: 2:21. VDJ MikeyMike 21,261,824 views


You go upstate to get your head together/ Thunderbird is the word, and you're light as a feather---'light as a feather' referring of course to the buzz you get from drinking it. I used to drink Thunderbird often a few years ago, but I haven't drank it in a long time. Alexander 007 07:16, 21 May 2005 (UTC) "What's the word? / Thunderbird / How's ...


(Or when inflation kicked in): . "Mighty fine... for a dollar-nine. What's the reason? Grapes are in season. What's the reaction? Satisfaction."


Ernest Gallo began selling Thunderbird in ghettos around the country and it is reported that he would place empty Thunderbird bottles in gutters as advertisement and also began advertising on the radio with the "What's the word?" jingle. Thunderbird Wine is known as "The American Classic" and as a Bum Wine.


That was the Thunderbird jingle 30 years ago in its glory days, when cheap wine was chugged from bottles in brown paper bags and immortalized in blues songs written on jailhouse walls.

www.urbandictionary.com/define.php?term=Thunderbird Wine

a tasty tasty high octane swill made especially to control the afro american population.