A target market is a business' ideal customer base. Having a target market helps a business leader direct marketing funds to the customers most likely to buy from the business. More »

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A business market is the specific group or industry a company focuses on when trying to sell products and services. These audiences are often dictated by the kind of materials an organization deals in and the kinds of co... More »

According to MyersBizNet, Pepsi-Cola's target market is young consumers, including those between 18 to 22 years of age. The assumption is that reaching new market segments is easier because young shoppers have not yet fo... More »

Sephora's general target market is higher-income women, but the stores are cleverly designed to break down the target market into smaller segments. Sephora tries to appeal to women who value quality and are willing to pa... More »

The four elements of the marketing concept are the target market, the customer needs, integrated marketing and profitability. These form the key for the selling company to achieve a competitive advantage. More »

An example business plan for a car wash begins with an executive summary that states the name and intent of the company, followed by sections that outline the management team, the services available and the target custom... More »

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A marketing program is a comprehensive and detailed blueprint used in business to attain objectives, including market research, methods of identifying and connecting with target market segments leading to decisions in pr... More »

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