A marketing objective is the goal that a company has when it creates a marketing or advertising campaign. Ultimately, the goal of most marketing campaigns is to make the company money. However, marketers often set more s... More »

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Marketing channels are designed to connect consumers with a company's goods and services. The channels of distribution take the goods from manufacturing sites to retail sites, and the marketing varies with the distributi... More »

The types of e-marketing include search engine optimization, pay-per-click advertising, social media marketing, search engine marketing, email marketing, video marketing, affiliate marketing and article marketing, among ... More »

A marketing sample plan is a strategy a company develops to acquire information necessary to create an effective marketing campaign. Factors, including what kind of information is desired and the varying means of obtaini... More »

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An example of a company goal dealing with marketing is to increase awareness of the company's brand by the end of the second quarter. An example of an objective related to that goal is to establish a social media presenc... More »

One example of a successful direct marketing campaign is the World Wildlife Fund's Earth Hour candle box. To raise awareness of its Earth Hour celebration a bright yellow candle is packaged inside of a black box, with on... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

One way to use drop cards effectively is to give them to audience members when they are at a show, either by using them to sell digital downloads directly to audience members or crafting a marketing campaign. You can als... More »

www.reference.com Business & Finance Business Resources Marketing & Sales