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Selective perception is a form of bias that causes people to perceive messages and actions according to their frame of reference. Using selective perception, people tend to overlook or forget information that contradicts their beliefs or expectations. There are two types of selective perception.


Selective perception, when done consciously, may lead to "seeing" things that the person wants to and disregarding the opposite of such. A classic research on selective perception included subjects from Princeton University and Darthmouth University. The respondents were asked to watch a film of a football game between Princeton and Dartmouth.


One of the foremost requirement of Effective Communication is Clarity of Thought. If we ourselves are not clear about what we are going to convey to others by way of speech or writing, how could we ever expect others to understand our meaning with...


Selective perception is a process by which one only perceives what he/she feels is right, completely ignoring the opposing viewpoints. In other words, he sees the picture only as he wishes to see, and not what the actual picture is. Many situations in real life attribute to this concept.


Example of Selective Perception. Jane is an avid runner and a self-proclaimed health nut. She spends two hours each day at the gym, eats only healthy, low-fat meals, and is a member of several ...


Selective perception is the tendency not to notice and more quickly forget stimuli that cause emotional discomfort and contradict our prior beliefs. For example, a teacher may have a favorite student because they are biased by in-group favoritism.The teacher ignores the student's poor attainment.


Selective Perception. Selective perception is the tendency to either “under notice” or “over focus on” stimuli that cause emotional discomfort or contradict prior beliefs. For instance, some people live purposefully healthy lifestyles by frequently exercising and eating only nutritious food but still smoke cigarettes.


Selective perception is a really important barrier to communication and it is one of the lesser known barriers. This is an internal type of barrier that differs between people (Smith 2015). It is when someone’s needs, motivations, interests, experiences and past influence what they choose to see or hear (Langton, Robbins & Judge 2009).


The surprising results of the 2016 presidential election therefore led to a fair amount of soul-searching within the various fields of our discipline. For scholars of political communication, for example, it is generally understood that processes of political communication involve three main players: political elites, media, and the public.


We will tend to perceive things according to our beliefs more than as they really are, and react accordingly.