A marketing or core strategy is the portion of a marketing plan that describes the fastest or most efficient routes to increased sales. Methods listed in core strategies might include direct mail, pay-per-click advertisi... More »

Information that may appear in the sales and marketing section of a business plan includes the target audience for the company, the key features of the product, the major elements of the brand's identity and the budget f... More »

A good sales plan provides you with strategies to acquire new business and maintain current clients. To develop a good sales plan, start by analyzing your previous sales and revenue trends. Define your vision and project... More »

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A low cost pricing strategy in marketing is an attempt by a company to increase sales by offering a product or service at a low price relative to competitors. This strategy, sometimes also called a price leadership strat... More »

A marketing sample plan is a strategy a company develops to acquire information necessary to create an effective marketing campaign. Factors, including what kind of information is desired and the varying means of obtaini... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

Important elements to include in a restaurant business plan are the executive summary, company description, management team overview and marketing strategy. Another important element to add is a business environment anal... More »

www.reference.com Business & Finance Business Resources Marketing & Sales

A marketing analysis summary is a portion of a business plan that describes an industry and the owner's knowledge of the market. The summary is found after the company description in the business plan and includes conclu... More »