The environmental factors in marketing include political, economic, social, technological, environmental and legal factors (PESTEL). This PESTEL analysis is a framework that marketers use to analyze and monitor these fac... More »

A political factor is an activity having to do with government policy and its administration that has the potential to change or influence a business. New legislation is one example of a political factor because it can i... More »

Many political factors have an influence on the business community, ranging from the philosophy of the governing party to political responses to economic trends. When government leaders and agencies set policies, they st... More »

Some of the environmental factors affecting global and domestic marketing decisions include: social environment, economic environment, technological environment, competitive environment, cultural environment, political/l... More »

Uncontrollable factors in marketing are conditions or circumstances outside an organization's control that affect its ability to develop and implement a marketing plan. Common categories of uncontrollable factors include... More »

Retail mix is a marketing plan that responds to a set of varying factors, such as location, pricing, personnel needs and offered services and goods. A retail mix plan targets strategies to attract customers and influence... More »

Alison, Academic Earth and Sloan School of Management at Massachusetts Institute of Technology offer online marketing courses. Students can take marketing management and strategy courses for free. More »

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