https://www.makeup.com/history-of-maybelline-mascara

May 23, 2016 ... Maybelline has been the reigning master of drugstore mascara for 100 ... for a company that's held its place in beauty history for over a century.

https://en.wikipedia.org/wiki/Maybelline

The Maybelline Company was created by a 19-year-old ... In 1917, the company produced Maybelline Cake Mascara, "the first modern ...

https://fashionista.com/2018/08/maybelline-great-lash-mascara-history

Aug 14, 2018 ... Two years later, Williams introduced Maybelline Cake Mascara, which was ... one of the most easily-recognizable beauty products in history.

https://www.madeinchicagomuseum.com/single-post/maybelline-co

A vintage mascara box from our museum collection inspires a look back at the original Chicago chapter of the Maybelline Company.

https://www.maybelline.co.uk/about-maybelline

In 1932, responding to incessant demand, Maybelline introduced a special 10- cent package of Cake Mascara for retail sale. And the rest, as they say, is history!

https://aoghs.org/products/vaseline-maybelline-history/

When a young chemist distills paraffin from Pennsylvania oilfields into petroleum jelly - Vaseline - his invention led to mascara and Maybelline Company.

https://www.firstversions.com/2017/04/maybelline-mascara.html

Features: The exact composition of the early Maybelline cake mascara is unknown, but it was most likely a sodium stearate cake mascara. Maybelline came in ...

http://www.beautyliestruth.com/blog/2016/2/the-history-of-mascara

Feb 21, 2016 ... In 1917, Maybelline (a product from Maybell Labs) introduced the "cake mascara. " This was the first product that was presented with a small ...

https://www.snopes.com/fact-check/lash-of-the-mohicans/

Jun 6, 2011 ... The origins of Maybelline mascara. ... Depending upon which version of mascara history you believe, the sister's magic formula was either a ...

https://www.cosmeticsandskin.com/companies/maybelline.php

May 12, 2018 ... The rise of Maybelline from a small mail-order firm to a global cosmetics business is impressive. ... A water-proof liquid mascara, applied with a paint brush built into .... Beauty imagined: A history of the global beauty industry.