One major similarity between micro sociology and macro sociology is that they both study human interaction within different types of situations. Another similarity between micro sociology and macro sociology is that stud... More »

Theoretical perspective refers to a set of assumptions about certain realities and informs questions that people ask and the kind of answers they arrive at as a result. More »

The pluralist approach is to assess a situation or circumstance while using multiple sciences or philosophies to find a solution or explanation. When studying or observing the behavior of people on an international level... More »

Communication is the basis of human interaction and refers to the act of transferring information from one person to another. Communication has multiple forms, and it is one of the most important skills people acquire in... More »

There are four factors that underlie interpersonal attraction: physical attractiveness, similarity in personality between the two people, geographical location and the amount of self-disclosure presented. Scientists have... More »

The study of human social behavior is called sociology, while the study of the individual human mind and behavior is called psychology. Sociology basically deals with human relationships and institutions while psychology... More »

The differences between micro- and macro-marketing pertain to the scope of a business’ approach. Macro-marketing takes a global view while micro-marketing works on a smaller scale. More »