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The Effects of Individualistic Cultures on Behavior . The effect that culture has on individual behavior is a major topic of interest in the field of cross-cultural psychology. Cross-cultural psychologists study how different cultural factors influence individual behavior.


Individualist cultures, such as those of the United States and Western Europe, emphasize personal achievement regardless of the expense of group goals, resulting in a strong sense of competition. Collectivist cultures, such as those of China , Korea , and Japan , emphasize family and work group goals above individual needs or desires.


Individualist cultures uses an authoritarian parenting style with other methods to give a well-rounded parenting style, while collectivist cultures solely relies on utilizing the authoritarian parenting style. Rudy & Grusec (2006) states, “In individualist contexts, authoritative parenting, with its emphasis on negotiation and responsiveness to children’s input, may be appropriate” (p.68).


Collectivist cultures are usually contrasted with individualistic cultures. Collectivism stresses the importance of the community, while individualism is focused on the rights and concerns of each person. Where unity and selflessness are valued traits in collectivist cultures, independence and personal identity are highly stressed in ...


Individualistic culture is when the culture focuses on the individual's needs and looks for happiness on an individual level before looking to the group. An example of an individualistic culture would be the United States. Individualism asks that people are self-reliant and can be independent.


Individualistic culture is a society which is characterized by individualism, which is the prioritization or emphasis of the individual over the entire group. Individualistic cultures are oriented around the self, being independent instead of identifying with a group mentality.


Individualism and collectivism can even be affected by the situational context. For example, one study found that individuals from two cultural backgrounds became more individualistic when shown images relating to an individualistic culture and more collectivistic when shown images relating to a collectivistic culture. In other words, as humans ...


Collectivism and Individualism ... This suggests that strongly individualistic cultures may limit their creative potential if they fail to draw a distinction between individual and group level ...


Keeping in mind what a culture is, now consider how to define collectivistic cultures. Usually, collectivistic cultures are contrasted with individualistic ones, but there is no single definition. Rather, there are several characteristics that people from collectivistic cultures tend to have in common.


Collectivism also focuses on things such as fitting into the group, behaving in ways that are line with social norms, group solidarity, and gaining a sense of identity from being part of the group. America is a more individualistic country (we do value individualism) whereas many Asian countries place a greater value on collectivism.