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The effect that culture has on individual behavior is a major topic of interest in the field of cross-cultural psychology. Cross-cultural psychologists study how different cultural factors influence individual behavior. They often focus on things that are universal among different cultures of the world, as well as differences among societies.


For judgments of value about collectivism and individualism, see individualism and collectivism. This article regards how 'collectivist' and 'individualist' are used descriptively in anthropology and the cultural psychology. Cultures are typically divided into two categories: collectivist and individualist.


Individualistic culture is when the culture focuses on the individual's needs and looks for happiness on an individual level before looking to the group. An example of an individualistic culture would be the United States. Individualism asks that people are self-reliant and can be independent.


Where collectivism stresses the importance of the community, individualism is focused on the rights and concerns of each person. Where unity and selflessness are valued traits in collectivist cultures, independence and personal identity are highly stressed in individualistic cultures.


This lesson goes over the definition of a collectivist culture, or a culture that values the group as a whole over individuals. Societies such as Korea and Japan are considered to have a more ...


Culture and psychology ... • Individualistic cultures assume the self to have an independent and separate existence • Collectivist cultures view the self as imbedded in a larger social context of obligations and relationships – This relates to modern research in 2 ways 1. Anthropological analysis suspects that the “self”is actually a


Collectivistic Cultures. Collectivistic cultures support the belief that the group is more important than an individual. In business, collectivistic cultures look for group harmony and decision ...


Collectivism also focuses on things such as fitting into the group, behaving in ways that are line with social norms, group solidarity, and gaining a sense of identity from being part of the group. America is a more individualistic country (we do value individualism) whereas many Asian countries place a greater value on collectivism.


Individualism. Individualism is a social psychological term that refers to the ways in which people identify themselves and focus their goals. Individualism, which is the opposite of collectivism, gives priority to personal goals (as opposed to the goals of a group or society).


Individualism is at the heart of libertarianism. But as libertarians know all too well, it is much maligned by leftists of various stripes. The common liberal/leftist myth portrays psychological individualism as encouraging behavior driven by selfish, dog-eat-dog egotism.