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How Ideas Spread explains why ideas like this worked while other ideas, despite enormous publicity, failed, such as the “Just Say No” campaign to prevent drug abuse by children. You’ll learn why a simple video about corn-husking or a blender can be shared millions of times, while seemingly more compelling content stagnates.


Well, good ideas talk themselves. As long as it is a good idea, when people start to experience it, they feel its benefits then people will spread the idea to their friends on their own, more people involved and more people like i.


Before long, these immigrants were learning the trade and, not needing much English to do the job well, building careers in the nail business. As word of these early adopters' success spread, others in their community followed, and others followed those followers, until Vietnamese immigrants came to dominate the profession.


When Ideas Spread. When all five of these factors are met, ideas and creative works are far more likely to be widely adopted. As such, they make a useful litmus test for judging if an idea is ready to be presented to the world.


Just because an idea might change the world doesn’t mean it will spread: Though promotable concepts like civic engagement or not texting while driving can change communities and save lives, people haven’t embraced them in widespread or persistent ways. Of course successfully spreading new ideas ...


Slow Ideas Some innovations spread fast. How do you speed the ones that don’t? By Atul Gawande. July 22, 2013. We yearn for frictionless, technological solutions. But people talking to people is ...


trade is where all the influince and ideas come from. so i thinkthe main ideas of the spread would be trade, the printingpress as well. Edit: After 1500, European expansion and the growth of ...


15 Responses to “9 ways to understand how ideas spread” Phil Simon September 17, 2012 at 9:06 am. Permalink. I am a big believer that the best ideas do not necessarily win. How many properly trained Shakespearean actors are waiting tables in restaurants while Snooki pulls crazy cash for being a train wreck?


Seth Godin How to get your ideas to spread In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.


The phrase “going viral” has much more to do with how quickly and wide ideas spread than it does with how they actually spread. Epidemiology is a poor model for how ideas spread and you would be better off getting your head out of the books and theories and paying attention to how ideas spread in your real life amongst your friends.